Urban VPN provides free VPN and proxy access to millions of users worldwide, competing in one of the most saturated verticals in tech where visibility depends heavily on being featured, reviewed, and linked to by trusted third-party publications. With dozens of competing VPN providers fighting for the same “best free VPN” rankings and roundup placements, organic authority and referral visibility are critical to staying in front of new users.
Domain Rating Achieved
Monthly Organic Traffic (+3.4%)
Referring Domains Earned
Total Backlinks (57% Dofollow)
The Chalenge
In the VPN space, ranking and reputation are shaped almost entirely by third-party coverage comparison sites, “best free VPN” roundups, and independent review publications carry more weight with both users and search engines than on-site content alone. Urban VPN needed consistent placement in these high-traffic, high-authority publications to stay visible against larger, better-funded competitors, while also building the kind of link profile that supports long-term domain authority rather than short-lived spikes.
The challenge wasn’t just earning links it was earning links from publishers with genuine traffic and trust in the VPN and cybersecurity space, the kind of sites that both users and search engines actually rely on for recommendations.
What did Editorials.link do for Urban VPN
Urban VPN partnered with Editorials.link to strengthen its organic visibility in an increasingly competitive VPN and cybersecurity market. The objective was to secure placements on trusted third-party publications, increase domain authority, and build a sustainable backlink profile capable of supporting long-term organic growth.
Since users frequently discover VPN providers through comparison websites, review platforms, and cybersecurity publications, our strategy focused on earning contextual editorial links from websites already trusted by the target audience. This approach helped Urban VPN improve its authority signals, expand keyword visibility, and increase its presence across both traditional search results and emerging AI-powered search experiences.
Editorial Link Building & Digital PR
Our outreach team identified high-authority publications, VPN review websites, cybersecurity blogs, and technology media outlets relevant to Urban VPN’s audience. Through personalized outreach and relationship-based link acquisition, we secured editorial placements and brand mentions on websites that drive both referral traffic and SEO value.
This campaign resulted in thousands of referring domains, stronger topical authority within the VPN niche, and increased visibility across competitive search terms related to VPN services, privacy tools, and online security.
Authority Growth & Organic Visibility
Beyond acquiring backlinks, the campaign focused on building a natural and diversified authority profile capable of supporting long-term rankings. By consistently earning links from relevant publications, Urban VPN strengthened its Domain Rating, expanded its keyword footprint, and increased its ability to compete against larger VPN brands in organic search.
As a result, Urban VPN achieved a Domain Rating of 70, generated more than 1.8 million monthly organic visits, earned placements across 5,900+ referring domains, and established a stronger presence in AI-generated search results and recommendation systems.
The Results
- Domain Rating grew to 70, reflecting a substantially stronger overall authority profile
- Secured placements and mentions across 6,000+ linking websites
- Backlink portfolio grew to 156,000+ backlinks, with a healthy 57% dofollow ratio
- Organic traffic reached 1.8M+ monthly visits, continuing to trend upward
- Indexed across 100K+ organic keywords, expanding visibility well beyond core brand terms
- Increased presence in AI-driven search results, with growing citation activity across AI Overviews and AI chat assistants — reinforcing Urban VPN's authority as AI search adoption grows
